When Quaker Oats announced that their “Aunt Jemima” brand would be discontinued in light of the Black Lives Matter movement in 2020, it created quite a commotion.
However, a great-grandson of “Aunt Jemima” objected to the choice just one day after it was made public, stating that the family thought it would only serve to erase black history and suffering.
“This is an injustice for me and my family. Marine Corps veteran Larnell Evans Sr. stated, “this is a part of my history. After making money from slavery for many years, the business was then accused of attempting to end it.“The racism they talk about, using images from slavery, that comes from the other side — white people. This company profits off images of our slavery. And their answer is to erase my great-grandmother’s history. A black female. … It hurts.”
The brand, whose emblem shows a black lady who was once an enslaved named Nancy Green, will be permanently withdrawn, according to Quaker Oats. Green was born into slavery, but Quaker only called her a “storyteller, cook, and missionary worker,” according to sources.
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